{"id":725,"date":"2013-04-30T00:00:00","date_gmt":"1970-01-01T00:00:00","guid":{"rendered":"http:\/\/absolute-trendsetter.over-blog.com\/article-vogue-la-culture-pub-117469715-comments.html"},"modified":"2019-04-13T20:33:47","modified_gmt":"2019-04-13T18:33:47","slug":"voguelaculturepub","status":"publish","type":"post","link":"https:\/\/www.audreyrochas.com\/missmad\/2013\/04\/30\/voguelaculturepub\/","title":{"rendered":"Vogue : la culture pub"},"content":{"rendered":"<p>Durant des ann\u00e9es, je n\u2019avais plus ouvert un <strong>Vogue<\/strong>. Il n\u2019y avait pas de raison particuli\u00e8re, \u00e0 part, peut-\u00eatre, son poids. Oui, <strong>Vogue est un magazine qui p\u00e8se lourd<\/strong>. Et puis je me suis retrouv\u00e9e, \u00e0 nouveau, avec un exemplaire entre les mains. Pas b\u00eacheuse, je me suis dit qu\u2019il fallait m\u2019y replonger pour soit y retrouver l\u2019envie de parcourir les pages d\u2019une bible de la mode, soit comprendre les raison qui m\u2019avaient pouss\u00e9e \u00e0 le laisser sur les rayons du kiosque \u00e0 journaux.<\/p>\n<p>H\u00e9las, il ne m\u2019a pas fallu longtemps pour me souvenir des raisons qui avaient fait de <strong>Vogue un paria dans mes lectures<\/strong>. 102 pages\u2026 <strong>Il a fallu attendre 102 pages pour commencer \u00e0 trouver du texte<\/strong>. Avant ? des pubs, encore des pubs, toujours des pubs, avec des annonceurs allant jusqu\u2019\u00e0 prendre deux doubles pages d\u2019affil\u00e9e. Navrant\u2026 <strong>De bible, Vogue n\u2019en \u00e9tait plus que celle de la publicit\u00e9<\/strong>. Fin d\u2019un mythe\u2026<\/p>\n<p>Pourtant, des milliers d\u2019exemplaires de Vogue s\u2019\u00e9coulent encore. Cas de conscience : pourquoi acheter de la publicit\u00e9 ? C\u2019est alors que la v\u00e9rit\u00e9 est apparue : la femme moderne se cherche, <strong>la femme moderne n\u2019a plus de curiosit\u00e9 intelligente<\/strong>, elle s\u2019attend \u00e0 tout lui voir arriver sur un plateau. Alors, faisant fi des s\u00e9ries pens\u00e9es par des stylistes de plus en plus vendues aux marques, elle se contente des <strong>pubs archi-market\u00e9es<\/strong> qu\u2019on lui expose sur papier glac\u00e9. Pourquoi se fatiguer alors que ces pubs donnent le ton ?<\/p>\n<p>Certes, quelques articles r\u00e9sistent \u00e0 l\u2019effusion publicitaires. On trouve encore, \u00e7\u00e0 et l\u00e0, des textes dont l\u2019int\u00e9r\u00eat nous capte. En t\u00e9moigne ce fameux num\u00e9ro autour de l\u2019avant-garde et son hommage \u00e0 <strong>Bowie<\/strong>, certes succinct, ou encore l\u2019\u0153il <strong>d\u2019Hubert de Givenchy<\/strong> sur une exposition qui fait descendre la haute couture dans la rue (via l\u2019H\u00f4tel de ville).<br \/>\nEt les photos, ah, ces visuels si particuliers illustrant les pages cosm\u00e9to\u2026 C\u2019est l\u00e0 <strong>tout le charme de Vogue<\/strong>\u2026<\/p>\n<p>Cependant, une simple question remet les choses \u00e0 leur place : demandez \u00e0 un kiosquier qui ach\u00e8te Vogue, il vous r\u00e9pondra \u201cles agences de mannequins, les agences de presse, les \u00e9tudiants en mode\u201d. Retour \u00e0 la r\u00e9alit\u00e9 : si Vogue est un mythe, il est devenu celui des pros. On veut voir sa pub, son v\u00eatement s\u00e9lectionn\u00e9, son mannequin en photo. <strong>En guise de r\u00eave, Vogue ne vend plus qu\u2019un retour sur investissement<\/strong>. Et c\u2019est bien dommage\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durant des ann\u00e9es, je n\u2019avais plus ouvert un Vogue. Il n\u2019y avait pas de raison particuli\u00e8re, \u00e0 part, peut-\u00eatre, son poids. Oui, Vogue est un magazine qui p\u00e8se lourd. Et puis je me suis retrouv\u00e9e, \u00e0 nouveau, avec un exemplaire entre les mains. Pas b\u00eacheuse, je me suis dit qu\u2019il fallait m\u2019y replonger pour soit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3243,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vogue : la culture pub - Miss Mad<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.audreyrochas.com\/missmad\/2013\/04\/30\/voguelaculturepub\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vogue : la culture pub - Miss Mad\" \/>\n<meta property=\"og:description\" content=\"Durant des ann\u00e9es, je n\u2019avais plus ouvert un Vogue. 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