{"id":1054,"date":"2011-01-21T00:00:00","date_gmt":"1970-01-01T00:00:00","guid":{"rendered":"http:\/\/absolute-trendsetter.over-blog.com\/article-quand-darty-se-separe-de-sa-camionnette-a-donne-65316367-comments.html"},"modified":"2011-01-21T00:00:00","modified_gmt":"1970-01-01T00:00:00","slug":"quanddartyseseparedesacamionnettecadonne","status":"publish","type":"post","link":"https:\/\/www.audreyrochas.com\/missmad\/2011\/01\/21\/quanddartyseseparedesacamionnettecadonne\/","title":{"rendered":"Quand Darty se s\u00e9pare de sa camionnette, \u00e7a donne&#8230;"},"content":{"rendered":"<p>&#8230; une nouvelle pub bien ficel\u00e9e et qui tranche s\u00e9v\u00e8rement avec la communication habituelle de la marque. Out, donc, la camionnette bleue, rouge et jaune, et welcome le clip tendance, qu&rsquo;on<br \/>\npourrait presque croire sorti de chez un r\u00e9alisateur \u00fcber-tendance. Au menu : des couleurs, du dynamisme, un son tr\u00e8s pop et un virage \u00e0 360\u00b0.<\/p>\n<div>\n<div>\n<div><\/div>\n<\/div>\n<p>En effet, le contrat de confiance a semble-t-il c\u00e9d\u00e9 la place \u00e0 une op\u00e9ration s\u00e9duction en direction d&rsquo;une client\u00e8le plus jeune, avec des codes bien diff\u00e9rents de ceux de ses<br \/>\ng\u00e9niteurs. On y parle tactile, interactivit\u00e9, r\u00e9seaux sociaux, partage. Il est bien loin, le temps o\u00f9 on savait qu&rsquo;on s&rsquo;adressait \u00e0 Darty pour le service client.<\/p>\n<\/div>\n<p>Des r\u00e9f\u00e9rences qui parlent donc \u00e0 une g\u00e9n\u00e9ration f\u00e9rue de nouvelles technologies mais qui risque de laisser sur le carreau la cible habituelle de la marque. Le clip s&rsquo;adresse \u00e0 des technophiles,<br \/>\nnouveaux prescripteurs au sein du foyer quand les parents abandonnent devant une offre qu&rsquo;ils ne comprennent plus.<\/p>\n<p>DartyBox, internet, t\u00e9l\u00e9vision num\u00e9rique et ses dizaines de cha\u00eenes, la t\u00e9l\u00e9 de Papa est aux oubliettes et bien malheureux sont ceux qui se contentent encore de six cha\u00eenes (que dire de ceux qui<br \/>\nn&rsquo;ont jamais zapp\u00e9 au-del\u00e0 de la troisi\u00e8me, qu&rsquo;ils appellent encore FR3?). D\u00e9sormais, on se connecte 24h\/24, on chatte, on zappe, on enregistre sur disque dur (comment? mais o\u00f9 sont pass\u00e9es mes<br \/>\nVHS?), on tweet, on like et on \u00e9change sans limite.<\/p>\n<p>Le clip Darty, c&rsquo;est un peu tout \u00e7a \u00e0 la fois. Un fouillis sans nom pour les techniquement inadapt\u00e9s, un discours aussi abstrait que le clip est cr\u00e9atif. Quant \u00e0 la musique, sign\u00e9e The Phenomenal<br \/>\nHandclap Band, elle aurait tout aussi bien sa place sur un dancefloor hype. Psych\u00e9d\u00e9lique et multit\u00e2che, le Darty nouveau est arriv\u00e9!<\/p>\n<div class=\"socialPopup\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; une nouvelle pub bien ficel\u00e9e et qui tranche s\u00e9v\u00e8rement avec la communication habituelle de la marque. Out, donc, la camionnette bleue, rouge et jaune, et welcome le clip tendance, qu&rsquo;on pourrait presque croire sorti de chez un r\u00e9alisateur \u00fcber-tendance. Au menu : des couleurs, du dynamisme, un son tr\u00e8s pop et un virage \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4680,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quand Darty se s\u00e9pare de sa camionnette, \u00e7a donne... - Miss Mad<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.audreyrochas.com\/missmad\/2011\/01\/21\/quanddartyseseparedesacamionnettecadonne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quand Darty se s\u00e9pare de sa camionnette, \u00e7a donne... - Miss Mad\" \/>\n<meta property=\"og:description\" content=\"&#8230; une nouvelle pub bien ficel\u00e9e et qui tranche s\u00e9v\u00e8rement avec la communication habituelle de la marque. 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