{"id":1053,"date":"2011-01-25T00:00:00","date_gmt":"1970-01-01T00:00:00","guid":{"rendered":"http:\/\/absolute-trendsetter.over-blog.com\/article-et-quand-free-se-separe-de-rodolphe-65761762-comments.html"},"modified":"2011-01-25T00:00:00","modified_gmt":"1970-01-01T00:00:00","slug":"etquandfreeseseparederodolphe","status":"publish","type":"post","link":"https:\/\/www.audreyrochas.com\/missmad\/2011\/01\/25\/etquandfreeseseparederodolphe\/","title":{"rendered":"Et quand Free se s\u00e9pare de Rodolphe…"},"content":{"rendered":"

Oui, parce que Darty qui se s\u00e9pare de sa camionnette (ici<\/a>), c’est une chose, quand Rodolphe dispara\u00eet au profit de M. Easy, c’en est une autre. Et l\u00e0, arriv\u00e9e de la Freebox by Starck oblige, il fallait r\u00e9volutionner l’image de Free,
\nfournisseur d’acc\u00e8s internet toujours un brin en avance sur ses concurrents.<\/p>\n

\n
<\/div>\n

\u00a0<\/span><\/p>\n<\/div>\n

Rodolphe, pour ceux qui l’auraient d\u00e9j\u00e0 oubli\u00e9, c’est ce grand \u00e9chalas au look improbable qui vantait les m\u00e9rites de sa Freebox : appeler toutes les destinations et en profiter pour donner des
\ncours de fran\u00e7ais \u00e0 de jeunes \u00e9trang\u00e8res un peu paum\u00e9es face \u00e0 cet \u00e9nergum\u00e8ne. Rodolphe et son accent \u00e0 couper au couteau. Rodolphe et sa m\u00e8re qu’il envoie en vacances pour un an gr\u00e2ce aux
\n\u00e9conomies made in Free. Rodolphe et sa t\u00e9l\u00e9 (et oui, chacun la sienne chez lui).<\/p>\n

\n
<\/div>\n

\u00a0<\/span><\/p>\n<\/div>\n

Bref, peut-\u00eatre que Rodolphe en a eu marre de jouer le grand couillon et qu’il a claqu\u00e9 la porte, oui bien que les publicitaires de Free sont arriv\u00e9s avec le nouveau h\u00e9ros maison, toujours est-il
\nque Mr. Easy a supplant\u00e9 l’idole de toute une g\u00e9n\u00e9ration (si, si, il y en a qui a-do-rent Rodolphe!).<\/p>\n

\n
<\/div>\n<\/div>\n

La question, une fois de plus, se pose quant \u00e0 la cible des pubs. Parce que si la pub Fanta<\/a> fait marrer les mecs, elle d\u00e9sole les filles, et si Rodolphe pla\u00eet aux vingtenaires, les trentenaires semblent relativement herm\u00e9tiques au charme de la b\u00eate… Donc,
\nl’\u00e9quipe de Free en a-t-elle conclu que, malgr\u00e9 tout, les djeun’s ne sont pas toujours prescripteurs au sein du foyer (ch\u00e9ri, je ne comprends pas ton truc d’internet, l\u00e0. Je te laisse t’en
\noccuper, tu me dis o\u00f9 je signe?) et que ceux qu’il faut chouchouter aujourd’hui sont un poil plus vieux (pouvoir d’achat plus \u00e9lev\u00e9, dop\u00e9s aux nouvelles technologies, viss\u00e9s \u00e0 leur iPhone ou \u00e0
\nleur BlackBerry).<\/p>\n

\n
<\/div>\n<\/div>\n

Mais, autre question qui se pose : Mr. Easy va-t-il accomplir la mission qui lui a \u00e9t\u00e9 donn\u00e9e? Parce que c’est bien joli de se dire qu’on va l\u00e2cher Rodolphe l’ing\u00e9nieux, encore faut-il que Mr.
\nEasy remplisse sa part du contrat. A premi\u00e8re vue, les pubs sont toujours aussi d\u00e9cal\u00e9es, avec cette fois-ce de fortes r\u00e9f\u00e9rences old school qui devraient attirer un nouveau public (notamment les
\namateurs de films d’horreur, avec un spot qui semble tourn\u00e9 expr\u00e8s pour eux : Michael Myers is back on track). M\u00eame le slogan a chang\u00e9. Apr\u00e8s \u00ab\u00a0Il a Free, il a tout compris\u00a0\u00bb (ou pas<\/a>), place \u00e0 \u00ab\u00a0Feel free\u00a0\u00bb. En voil\u00e0 une phrase dans l’air du temps!<\/p>\n

Et vous, vous \u00eates plut\u00f4t Rodolphe ou Mr. Easy?<\/p>\n","protected":false},"excerpt":{"rendered":"

Oui, parce que Darty qui se s\u00e9pare de sa camionnette (ici), c’est une chose, quand Rodolphe dispara\u00eet au profit de M. Easy, c’en est une autre. Et l\u00e0, arriv\u00e9e de la Freebox by Starck oblige, il fallait r\u00e9volutionner l’image de Free, fournisseur d’acc\u00e8s internet toujours un brin en avance sur ses concurrents. \u00a0 Rodolphe, pour […]<\/p>\n","protected":false},"author":1,"featured_media":4682,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11],"tags":[],"yoast_head":"\nEt quand Free se s\u00e9pare de Rodolphe... - Miss Mad<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.audreyrochas.com\/missmad\/2011\/01\/25\/etquandfreeseseparederodolphe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Et quand Free se s\u00e9pare de Rodolphe... - Miss Mad\" \/>\n<meta property=\"og:description\" content=\"Oui, parce que Darty qui se s\u00e9pare de sa camionnette (ici), c’est une chose, quand Rodolphe dispara\u00eet au profit de M. 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