{"id":1050,"date":"2011-03-18T00:00:00","date_gmt":"1970-01-01T00:00:00","guid":{"rendered":"http:\/\/absolute-trendsetter.over-blog.com\/article-69596547-6.html"},"modified":"2011-03-18T00:00:00","modified_gmt":"1970-01-01T00:00:00","slug":"malabarmabulleetmoi","status":"publish","type":"post","link":"https:\/\/www.audreyrochas.com\/missmad\/2011\/03\/18\/malabarmabulleetmoi\/","title":{"rendered":"Malabar, Mabulle et moi"},"content":{"rendered":"


\n\"Malabar\"
\n<\/a>C\u2019est le buzz du moment : Malabar
\nremplace sa mascotte. le wealthy guy tendance Ken surfer, avec pecs, biceps et t-shirt jaune \u00e0 la Brice de NIce laisse sa place \u00e0 Mabulle, un chat \u00e0 cravate jaune (on garde quand m\u00eame les
\ncouleurs, faudrait viser \u00e0 pas trop d\u00e9stabiliser le client), lunettes (aux verres, je vous le donne en mille\u2026 jaunes!) et \u00e0 la silhouette d\u2019Aristochat du XXI\u00e8me si\u00e8cle.<\/p>\n

Toll\u00e9 g\u00e9n\u00e9ral pour la marque qui, au lieu de s\u2019attirer des compliments, se fait largement insulter par r\u00e9seaux sociaux interpos\u00e9s. R\u00e9cit d\u2019une n\u00e9cro\u2026<\/p>\n

Depuis le ph\u00e9nom\u00e8ne Gap, les marques savent pourtant bien qu\u2019il ne faut pas jouer avec le feu et que changer de logo ou de mascotte peut relever du suicide commercial. Combien regrettent encore
\nle d\u00e9part de Groquick, jug\u00e9 trop enrob\u00e9, au profit de Quicky, lapin certes avenant, mais au capital sympathie moindre que celui de son pr\u00e9d\u00e9cesseur ?<\/p>\n

Et Malabar qui ne prend pas de gants pour laisser toute une g\u00e9n\u00e9ration (que dis-je, plusieurs !) orpheline de son malabar favori. Pourtant, il collait bien \u00e0 la tendance actuel : sain, en forme,
\ntoujours souriant, athl\u00e9tique\u2026 Si \u00e7a c\u2019est pas du politiquement correct en ces temps de \u201cpoison dans nos assiettes\u201d et autres pr\u00e9occupations de forme(s).<\/p>\n


\n\"Mabulle\"
\n<\/a>Mais voil\u00e0 : Mabulle est entr\u00e9 dans
\nle paysage et la rumeur gronde. la page Facebook Malabar s\u2019en est pris un vilain coup dans le wall, avec des insultes qui se suivent et se ressemblent (ou pas). Les adulescents refusent qu\u2019on les
\nestropie une fois de plus d\u2019un symbole qui les accompagne depuis leur enfance \u2013 aspect rassurant de ce qui ne change pas. Ancr\u00e9 dans les esprits, Malabar ne ferait qu\u2019une bouch\u00e9e de Mabulle si
\nseulement on lui laissait l\u2019opportunit\u00e9 de se d\u00e9fendre.<\/p>\n

Une erreur qui risque de co\u00fbter cher \u00e0 la marque. En effet, la page officielle a \u00e9t\u00e9 rel\u00e9gu\u00e9e au rang de non-officielle tant les r\u00e9actions ont \u00e9t\u00e9 violentes (allez mod\u00e9rer tout \u00e7a, vous, c\u2019est un
\njob \u00e0 temps complet \u00e0 ce niveau, ou alors on ferme tout bonnement les commentaires). On oscille entre chat pendu et \u201cquand y en a marre, y a Malabar, quand c\u2019est nul, y a Mabulle\u201d\u2026 Autant dire
\nque les fans donnent dans l\u2019originalit\u00e9 et font preuve d\u2019une certaine imagination.<\/p>\n

Signe d\u2019un jeunisme grandissant, Malabar a donc choisi de d\u00e9laisser toute une partie de ses fans (les vingtenaires, trentenaires et autres quadras) pour s\u2019attaquer au march\u00e9 des jeunes. Les
\nlittle ones seraient plus enclins \u00e0 se laisser s\u00e9duire par un chat plut\u00f4t que par un malabar qu\u2019on met en retraite anticip\u00e9e sans se demander si le petit nouveau sera plus efficace. Grandeur et
\nd\u00e9cadence\u2026 Moi je vote pour le retour du mec au t-shirt jaune !<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

C\u2019est le buzz du moment : Malabar remplace sa mascotte. le wealthy guy tendance Ken surfer, avec pecs, biceps et t-shirt jaune \u00e0 la Brice de NIce laisse sa place \u00e0 Mabulle, un chat \u00e0 cravate jaune (on garde quand m\u00eame les couleurs, faudrait viser \u00e0 pas trop d\u00e9stabiliser le client), lunettes (aux verres, je […]<\/p>\n","protected":false},"author":1,"featured_media":4019,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11],"tags":[],"yoast_head":"\nMalabar, Mabulle et moi - Miss Mad<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.audreyrochas.com\/missmad\/2011\/03\/18\/malabarmabulleetmoi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Malabar, Mabulle et moi - 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