{"id":1040,"date":"2011-06-16T00:00:00","date_gmt":"1970-01-01T00:00:00","guid":{"rendered":"http:\/\/absolute-trendsetter.over-blog.com\/article-76912048-6.html"},"modified":"2011-06-16T00:00:00","modified_gmt":"1970-01-01T00:00:00","slug":"legaspacholeplussexydumondeallisonvsalejandro","status":"publish","type":"post","link":"https:\/\/www.audreyrochas.com\/missmad\/2011\/06\/16\/legaspacholeplussexydumondeallisonvsalejandro\/","title":{"rendered":"Le gaspacho le plus sexy du monde : Allison vs Alejandro"},"content":{"rendered":"<p>Il y a peu, je vous parlais d\u2019une <a title=\"Alejandro Alvalle, le gaspacho chaud chaud chaud !\" href=\"http:\/\/www.missmad.fr\/alejandroalvallelegaspachochaudchaudchaud\/\" target=\"_blank\">vid\u00e9o virale<\/a> pour<br \/>\nle <strong>gaspacho Alvalle<\/strong>, mettant en sc\u00e8ne le <strong>torride Alejandro<\/strong>. Plut\u00f4t bien fichue, la vid\u00e9o \u00e9tait participative (oui, enfin bon, jusqu\u2019\u00e0 un certain point). Suite \u00e0<br \/>\ncet article, j\u2019ai re\u00e7u un email venant d\u2019une autre marque de gaspacho m\u2019informant qu\u2019eux aussi avaient lanc\u00e9 leur vid\u00e9o virale et que, compte-tenu du fait que j\u2019avais parl\u00e9 de la vid\u00e9o<br \/>\n<strong>d\u2019Alejandro<\/strong>, peut-\u00eatre que je voudrais bien parler de la leur aussi.<\/p>\n<p>Visionnage de ladite vid\u00e9o\u2026<\/p>\n<p>\u2026 et l\u00e0, plusieurs questions de sont pos\u00e9es \u00e0 moi. La premi\u00e8re : la personne qui m\u2019avait envoy\u00e9 le mail avait-elle seulement jet\u00e9 un \u0153il \u00e0 mon blog ? Parce que, si je parle ici de <strong>jeux de<br \/>\ncommunication<\/strong> au sens large, je ne r\u00e9pertorie pas toutes les tentatives (couronn\u00e9es ou non de succ\u00e8s) de faire le <strong>buzz<\/strong>. Plus plausiblement, l\u2019auteur du message a<br \/>\nsimplement d\u00fb r\u00e9pertorier les blogs ayant parl\u00e9 de la vid\u00e9o <strong>Alvalle<\/strong>. Autre question : les auteurs de cette vid\u00e9o, en voulant r\u00e9pondre \u00e0 <strong>Alvalle<\/strong>, ne se sont-ils<br \/>\npas un peu <strong>pr\u00e9cipit\u00e9s<\/strong> ? Pour que vous puissiez comprendre, voici la vid\u00e9o dont il est question :<\/p>\n<p>(Outre le fait que, chez moi, on \u00e9crit \u201cgaspacho\u201d et non \u201cgazpacho\u201d\u2026)<\/p>\n<p>Allons donc y voir d\u2019un peu plus pr\u00e8s. Tout d\u2019abord, on a l\u2019impression de visionner une <strong>version f\u00e9minine loup\u00e9e<\/strong> de la vid\u00e9o d\u2019Alejandro, la nouveaut\u00e9 et <strong>l\u2019interactivit\u00e9<br \/>\nen moins<\/strong>. Et c\u2019est la <strong>premi\u00e8re erreur<\/strong>. Puis, sous couvert de \u201cretour aux choses simples\u201d avec une <strong>h\u00e9ro\u00efne fra\u00eeche et naturelle<\/strong>, le texte d\u00e9nigre tout<br \/>\nsimplement l\u2019originale. <strong>Seconde erreur<\/strong> : quand une id\u00e9e fonctionne et fait le <strong>buzz<\/strong>, on ne s\u2019amuse pas \u00e0 la critiquer ouvertement.<\/p>\n<p>La d\u00e9marche m\u2019a laiss\u00e9e <strong>perplexe<\/strong>.<\/p>\n<p>Si le but avou\u00e9 de <strong>GreenShoot<\/strong> par le biais de cette vid\u00e9o \u00e9tait de surfer sur le <strong>buzz<\/strong> cr\u00e9\u00e9 par <strong>Alvalle<\/strong>, pourquoi jouer sur le m\u00eame terrain tout<br \/>\nen pointant du doigt l\u2019initiative de la marque ? Aucun doute que cette vid\u00e9o fera (un peu) parler d\u2019elle, mais le <strong>risque<\/strong> de se faire descendre en fl\u00e8che n\u2019est-il pas <strong>plus<br \/>\nimportant que le b\u00e9n\u00e9fice<\/strong> qui en d\u00e9coulera ? Au final, le <strong>manque de strat\u00e9gie<\/strong>, la volont\u00e9 de \u201c<strong>faire comme les autres<\/strong>\u201d sans savoir o\u00f9 on met les pieds<br \/>\nrisquent fort de g\u00e9n\u00e9rer un petit <strong>bad buzz<\/strong> (loin, mais alors tr\u00e8s loin derri\u00e8re <a title=\"La campagne \u201cMinou\u201d de Veet : quand le sexe ne fait pas recette\u2026\" href=\"http:\/\/www.missmad.fr\/lacampagneminoudeveetquandlesexenefaitpasrecette\/\" target=\"_blank\">Veet<\/a>) et au final de laisser retomber <strong>GreenShoot<\/strong> dans l\u2019anonymat le plus total.<\/p>\n<p>Ce qui est bien dommage car avec <strong>quelques id\u00e9es bien senties<\/strong> et une <strong>strat\u00e9gie coh\u00e9rente<\/strong>, il y a de la place pour le <strong>gaspacho vert<\/strong> (qui en plus<br \/>\ndoit \u00eatre aussi bon que l\u2019Alvalle)\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il y a peu, je vous parlais d\u2019une vid\u00e9o virale pour le gaspacho Alvalle, mettant en sc\u00e8ne le torride Alejandro. Plut\u00f4t bien fichue, la vid\u00e9o \u00e9tait participative (oui, enfin bon, jusqu\u2019\u00e0 un certain point). Suite \u00e0 cet article, j\u2019ai re\u00e7u un email venant d\u2019une autre marque de gaspacho m\u2019informant qu\u2019eux aussi avaient lanc\u00e9 leur vid\u00e9o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4596,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le gaspacho le plus sexy du monde : Allison vs Alejandro - Miss Mad<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.audreyrochas.com\/missmad\/2011\/06\/16\/legaspacholeplussexydumondeallisonvsalejandro\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le gaspacho le plus sexy du monde : Allison vs Alejandro - Miss Mad\" \/>\n<meta property=\"og:description\" content=\"Il y a peu, je vous parlais d\u2019une vid\u00e9o virale pour le gaspacho Alvalle, mettant en sc\u00e8ne le torride Alejandro. 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