{"id":1037,"date":"2011-09-06T00:00:00","date_gmt":"1970-01-01T00:00:00","guid":{"rendered":"http:\/\/absolute-trendsetter.over-blog.com\/article-83541558-6.html"},"modified":"2011-09-06T00:00:00","modified_gmt":"1970-01-01T00:00:00","slug":"ettoicestquoitonrangklout","status":"publish","type":"post","link":"https:\/\/www.audreyrochas.com\/missmad\/2011\/09\/06\/ettoicestquoitonrangklout\/","title":{"rendered":"Et toi, c\u2019est quoi ton rang Klout ?"},"content":{"rendered":"


\n\"Klout\"
\n<\/a>\u201cKlout<\/strong>\u201d, les
\ncommuniquants n\u2019ont plus que ce mot-l\u00e0 \u00e0 la bouche : ranking<\/strong>, influence<\/strong>, domaine(s) d\u2019influence\u2026 Klout<\/strong>, c\u2019est l\u2019outil ultime de notori\u00e9t\u00e9 sur
\nles r\u00e9seaux, ou comment vous noter sur vos tweets<\/strong>, vos posts Facebook<\/strong> et vos photos\u2026<\/p>\n

Retour sur le principe pour les non-initi\u00e9s.<\/p>\n

Klout<\/strong> demande qu\u2019on s\u2019y inscrive via son compte Facebook<\/strong> son compte Twitter<\/strong>, ou mieux : les deux ! Et bien entendu, Klout<\/strong> a
\nacc\u00e8s \u00e0 tous vos contenus sur ces deux r\u00e9seaux, histoire d\u2019\u00e9valuer l\u2019influence que vous avez sur vos amis \/ connaissances \/ suiveurs\u2026 En r\u00e9sum\u00e9 : ouvrir ses comptes \u00e0 Klout<\/strong> pour
\ns\u2019assurer que tout sera bien pris en compte. Mieux : les blogspot<\/strong> et tumblr<\/strong> ou encore LinkedIn<\/strong> y passent \u00e9galement. Cerise sur le g\u00e2teau, sauf
\npour les blogueurs ayant choisi d\u2019autres plates-formes (ben oui, qui utilise WordPress<\/strong> ou Over-Blog<\/strong>, enfin !).<\/p>\n

Le but de Klout<\/strong> ? Officiellement, permettre de rep\u00e9rer les influenceurs<\/strong> les plus importants. Utile pour des marques, des soci\u00e9t\u00e9s, des RP souhaitant faire faire
\nun test produit, les publicitaires, les community managers<\/strong> (qui devraient, eux aussi, avoir un bon ranking<\/strong>, en toute logique). Officieusement,
\nKlout<\/strong> est plut\u00f4t un traqueur social<\/strong> qui valorise l\u2019ego de tout ce petit monde en l\u2019enjoignant \u00e0 participer d\u2019autant plus sur les r\u00e9seaux sociaux<\/strong>
\nafin d\u2019obtenir un meilleur score.<\/p>\n

Allons plus loin. Dans quelle mesure Klout<\/strong> va-t-il \u00eatre utilis\u00e9 afin de juger des comp\u00e9tences des professionnels de la communication ? Tel community manager<\/strong> est
\nd\u00e9pass\u00e9 par son voisin ? On vire le premier, on embauche le second. Vous cherchez un stagiaire ? Passons les \u00e9tudes et les exp\u00e9riences : combien a-t-il sur Klout<\/strong> ? Afficher son
\nranking Klout deviendrait alors le passeport pour l\u2019embauche<\/strong>. Inqui\u00e9tant.<\/p>\n

Car bien entendu, de nombreux acteurs sociaux ont plusieurs comptes : un perso, un pro, un sous pseudo\u2026 De m\u00eame pour les blogueurs qui ne divulguent pas syst\u00e9matiquement leur identit\u00e9. D\u00e8s lors,
\ncomment revendiquer son influence si elle n\u2019appara\u00eet pas officiellement ? Et \u00e0 l\u2019inverse : comment juger une personne sur ses simples interactions avec d\u2019autres inconnus, interactions qui peuvent
\nse limiter \u00e0 \u201ctr\u00e8s chouette, ton article\u201d ou \u201cmerci pour le retweet<\/strong>\u201d. C\u2019est ce qu\u2019on appelle de l\u2019influence !<\/p>\n

Pourtant, Klout<\/strong> est r\u00e9guli\u00e8rement pr\u00e9sent\u00e9 comme l\u2019outil ultime pour \u00e9valuer l\u2019influence personnelle. Soit\u2026 Alors welcome to Klout<\/strong> !<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cKlout\u201d, les communiquants n\u2019ont plus que ce mot-l\u00e0 \u00e0 la bouche : ranking, influence, domaine(s) d\u2019influence\u2026 Klout, c\u2019est l\u2019outil ultime de notori\u00e9t\u00e9 sur les r\u00e9seaux, ou comment vous noter sur vos tweets, vos posts Facebook et vos photos\u2026 Retour sur le principe pour les non-initi\u00e9s. Klout demande qu\u2019on s\u2019y inscrive via son compte Facebook son […]<\/p>\n","protected":false},"author":1,"featured_media":3965,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11],"tags":[],"yoast_head":"\nEt toi, c\u2019est quoi ton rang Klout ? - Miss Mad<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.audreyrochas.com\/missmad\/2011\/09\/06\/ettoicestquoitonrangklout\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Et toi, c\u2019est quoi ton rang Klout ? - Miss Mad\" \/>\n<meta property=\"og:description\" content=\"\u201cKlout\u201d, les communiquants n\u2019ont plus que ce mot-l\u00e0 \u00e0 la bouche : ranking, influence, domaine(s) d\u2019influence\u2026 Klout, c\u2019est l\u2019outil ultime de notori\u00e9t\u00e9 sur les r\u00e9seaux, ou comment vous noter sur vos tweets, vos posts Facebook et vos photos\u2026 Retour sur le principe pour les non-initi\u00e9s. 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